Users who have subscribed to the premium membership of Sony LIV through any of the subscriptions plans i.e. mobile only or LIV premium (monthly, half-yearly and annual plans) will not receive advertisements with the exception of certain categories of content such as “Sports, LIV Exclusives and Reality Shows (Live and Recorded) & Interactivity”. Further, the said information is explicitly made available to users prior to availing our subscription plans.